On the assumption that you have ever speculated whether custom issued loyalty cards would increase your business as a local store, chain, or shop, then here short article you will find three reasons why plastic loyalty cards can expand revenues for your business. The answer is a comforting yes. There are reasons for that.
The three reasons are: Loyalty/gift cards boost the amount of a single sale by an original customer, They bring the separate customer back more often, and they increase the lot of customers. There is hardly any corner of generating revenue that a well done personalized printed gift card wouldn't cover. Let's see how. Having read this article you should have a more valuable idea whether you should be presenting plastic loyalty cards in your business.
Plastic loyalty cards induce more extensive sales with an individual customer
The reason for this is self-explanatory. At the store, the consumer already knows that they are checking out pay with the gift card. By the time they have arrived the store they also visualized that they can only use the card in this selective store, or this chain. So they will spend more, buying items they would customarily buy elsewhere. Indeed, the statistics show that an average customer with the loyalty/gift card spends 50 % more at the food mart and 20 % more at the garments stores.
Two included points here - Even though the customer is unaware of that, there are no purchase fees when buying with a store card, or a gift card, which increases the store's productive revenues. Plus, the report shows that an estimated 10 % of the cards are not under any condition even used.